one world. one rhythm. one movement. | wear the culture. wear the change. | stories stitched into fabric. | borders can’t hold what we create. | this is more than fashion—it’s a revolution. | 8 billion hearts, one thread.   one world. one rhythm. one movement. | wear the culture. wear the change. | stories stitched into fabric. | borders can’t hold what we create. | this is more than fashion—it’s a revolution. | 8 billion hearts, one thread.  
apparel is the world’s most universal canvas—worn by all, beyond race, gender , class or creed.
so, we turned it into something BOLD.

season one: indo-pak

they built walls. we stitched them back.
they silenced poets.
we wear their words.
this is not just fashion, it's a
refusal.

lahore’s midnight rickshaw hum.
mumbai’s rooftop monsoon blues.
a sufi verse, a rap lyric, a cricket match no one forgets.
our culture never asked for permission.
neither should you.

appreciating those who are helping us build 8 billion project.

pratham mittal — tarun gangwar — sejal srivastava — anubhuti matta — benu joshi — bhavana joshi — karishma shahani-khan — aaquib wani — shaista azmi — ajaz farooqi — monty lokesh kataria — priyanka gill — anushka bhattacharya

the movement continues—follow the story on our feed.