one world. one rhythm. one movement. | wear the culture. wear the change. | stories stitched into fabric. | borders can’t hold what we create. | this is more than fashion—it’s a revolution. | 8 billion hearts, one thread.   one world. one rhythm. one movement. | wear the culture. wear the change. | stories stitched into fabric. | borders can’t hold what we create. | this is more than fashion—it’s a revolution. | 8 billion hearts, one thread.  

season one: indo-pak

shared peaks of

nanga parbat

crafted from premium french terry cotton, this shirt honors nanga parbat—standing long before 1947, and still rising.

a hand-drawn tribute to peaks that outlast partitions.

because mountains remember what nations forget.

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bhaiya, do cup chai lao

do cup chai

from lahore to delhi, karachi to amritsar, chai flows freely—brewed differently, sipped the same.

no man’s land. no one can claim it, yet everyone calls it home.

a tribute to the warmth that unites, even when history divides.

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ft. indus rivers of indo-pak

veins of life

a tribute to the indus—the river that flowed before borders, shaping land, life, and legacy.

from mountain to sea, it connects more than it divides.

a reminder that what flows, endures.

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apparel is the world’s most universal canvas—worn by all, beyond race, gender , class or creed.
so, we turned it into something BOLD.

beyond the line of control (LoC)

our collection breaks borders, uniting india and pakistan through shared histories. mountains outlast borders, rivers flow unbothered by divisions, and chai is shared across the subcontinent. this is more than fashion—it’s defiance, unity, and a refusal to be divided.
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they built walls. we stitched them back.
they silenced poets. we wear their words.
this is not just fashion, it's a refusal.

carried & adorned: unity in defiance

the gulistan stole, with hindi and urdu, shows language has no borders. the world citizen dog tag, engraved with "the world is but one country," speaks unity. the heart of deceit tote bag, with urdu shayri, shows heartbreak is also shared. this is a stand with style.
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lahore’s midnight rickshaw hum.
mumbai’s rooftop monsoon blues.
a sufi verse, a rap lyric, a cricket match no one forgets.
our culture never asked for permission.
neither should you.

they're talking about us

the movement continues—follow the story on our feed.

@8.billionproject

appreciating those who have helped us build 8 billion project.

pratham mittal — tarun gangwar — sejal srivastava — anubhuti matta — benu joshi — bhavana joshi — karishma shahani-khan — aaquib wani — shaista azmi — ajaz farooqi — monty lokesh kataria — priyanka gill — anushka bhattacharya